About

I'mMohamad.

A designer and software engineer building brand systems and the products they live in. Born in Damascus, based in Adelaide, working with clients around the world.

Mohamad Alian

Mohamad Alian

Designer & Software Engineer

I was born in Darayya, on the edge of Damascus, Syria, the world's oldest continuously inhabited capital and one of the great homes of Islamic art. Growing up inside that heritage taught me what branding is long before I had a word for it. A city that has kept its identity for millennia, and the geometry, calligraphy and care of the Islamic tradition behind it, shaped how I think about brands: an identity built to last, made with intention and integrity, and strong enough to influence everything around it.

I've designed brands and built the sites they live on since 2016, with design and engineering from one head. Now in Adelaide, I work with founders, community organisations, and small practices who want it to feel like one thing.

Education

Master of AI, Monash University

Based

Adelaide, AU

Languages

English, Arabic

How I work

Three things I won’t compromise on.

Brand-first.

Identity does the heavy lifting before the code does. If the brand doesn't earn trust on a business card, no amount of animation will save it on a screen.

End to end.

Strategy, identity, design, and engineering, done by one person, in one head. Nothing gets lost between disciplines because there's no handoff.

Plain and credible.

No hype, no buzzwords, no metrics I can't show you. The work either holds up under scrutiny or it doesn't, I'd rather it did.

Capabilities

Two crafts, one practice.

Design

The brand half.

  • Brand identity & wordmarks
  • Packaging & print collateral
  • Web & app UI/UX
  • Brand systems & guidelines
  • Naming
  • Art direction

Engineering

The build half.

  • Next.js & React
  • Full-stack TypeScript
  • PHP applications
  • WooCommerce & WordPress
  • AI / LLM integration

Toolkit

What I build with.

Design

FigmaFigmaIllustratorPhotoshopInDesignAdobe XDAfter EffectsPremiere

Engineering

JavaScriptJavaScriptTypeScriptTypeScriptPythonPythonPHPPHPHTML5HTML5CSSCSS3Next.jsNext.jsNode.jsNode.jsTailwind CSSTailwindWordPressWordPressWooCommerceWooCommerceGitGit

Platform

AI APIsVercelVercelGitHubGitHubCloudflareCloudflareStripeStripeSupabaseSupabase

Who I work with

Sectors I’ve shipped in.

Community organisations
Healthcare & medical
Sport & membership clubs
Hospitality & retail
Tax & professional services
Tech startups & SaaS
Fragrance & lifestyle
Real estate

Journey

Ten years, a few turning points.

  1. 2016

    ALIAN Design Agency

    Started taking on branding and website work for businesses as a solo studio, the practice that's still running today.

  2. 2020

    Nassim Perfumes

    Built the brand end to end, identity, packaging, and the WooCommerce store, and have run it as an ongoing practice since.

  3. 2021

    Bachelor of Software Engineering

    Studied software engineering at the University of South Australia, the formal grounding under the build side of the work.

  4. 2024

    Postgraduate at Swinburne

    Earned a place in Swinburne University of Technology's programming & development postgraduate, admitted on the strength of prior projects and work experience.

  5. 2024

    Communications Officer, MCCSA

    Joined the Multicultural Communities Council of SA, brand, graphic design, and web for culturally and linguistically diverse communities.

  6. 2025

    Master of AI, Monash University

    Began a Master of Artificial Intelligence at Monash University, sharpening the engineering side alongside the design practice.

  7. 2026

    ContentChat

    Designed, branded, and built ContentChat, an AI website editor, solo, end to end.