BrandingConceptSelf-initiated concept · 2022
Jawad
The noble steed, reduced to its boldest geometry.
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- Client
- Self-initiated concept
- Year
- 2022
- Role
- Brand Designer
- Timeline
- —
Overview
I built the identity around the Arabian horse, a deep prestige symbol across the Gulf: a horse's head pared down to its strongest geometry, sharp angular planes, a firm jaw, alert ears, drawn as a single confident silhouette. Minimal enough to live as an app icon, bold enough to anchor a luxury, equestrian, or automotive brand.
- Brand Identity
- Icon
- Naming
- Concept
