Jawad
The noble steed, reduced to its boldest geometry.
Client
Self-initiated concept
Year
2022
Role
Brand Designer
Timeline
—
The Project
Thenoblesteed,reducedtoitsboldestgeometry.
Overview
Jawad (جواد) means a noble steed in Arabic, and also generosity, both fitting for a premium heritage brand. A self-initiated study in how few lines it takes to say noble.
Client
Self-initiated concept
Timeline
—
Role
Brand Designer
Services
The Idea
I built the identity around the Arabian horse, a deep prestige symbol across the Gulf: a horse's head pared down to its strongest geometry, sharp angular planes, a firm jaw, alert ears, drawn as a single confident silhouette. Minimal enough to live as an app icon, bold enough to anchor a luxury, equestrian, or automotive brand.
Branding
