MASA
A trustworthy identity for a new community organisation.
- Client
- Men's Arabic Speaking Association
- Year
- 2025
- Role
- Brand Designer & Developer
- Timeline
- 6 months
Overview
MASA is a South Australian non-profit supporting Arabic-speaking men and their families through culturally safe programs and community engagement. As a new organisation finding its feet, they needed a complete identity and presence built from the ground up.
- Brand Identity
- Collateral
- Website
The brief
What needed solving.
Problem
A new organisation with no identity, needing to look credible to its community, and to partners and funders, from day one.
Challenge
Read as welcoming and grounded for the community it serves, while giving a young non-profit the professional footing to be taken seriously.
The approach
How I solved it.
- 01
Identity
Logo and full brand system.
- 02
Collateral
Business cards and an event pull-up banner.
- 03
Website
Designed and built.
Impact
What it added up to.
masaau.org.au
Established faster and more confidently than anticipated
Gallery
The work.
