MASA
A trustworthy identity for a new community organisation.
Client
Men's Arabic Speaking Association
Year
2025
Role
Brand Designer & Developer
Timeline
6 months
The Project
Atrustworthyidentityforanewcommunityorganisation.
Overview
MASA is a South Australian non-profit supporting Arabic-speaking men and their families through culturally safe programs and community engagement. As a new organisation finding its feet, they needed a complete identity and presence built from the ground up.
Client
Men's Arabic Speaking Association
Timeline
6 months
Role
Brand Designer & Developer
Services
The Problem
WhereIstarted.
A new organisation with no identity, needing to look credible to its community, and to partners and funders, from day one.
The Challenge
Wheretherealworkbegan.
Read as welcoming and grounded for the community it serves, while giving a young non-profit the professional footing to be taken seriously.
Branding
The Approach
HowIsolvedit.
Identity
Step 1 / 3
Logo and full brand system.
Impact
Whatitaddedupto.
masaau.org.au
Established faster and more confidently than anticipated
