NassimPerfumes
Luxury-inspired fragrance, built to feel like the real thing, at an honest price.
- Client
- Nassim Perfumes
- Year
- 2020
- Role
- Brand Designer & Developer
- Timeline
- Ongoing
Overview
Nassim is a family fragrance house with roots in the Middle East going back to the 1990s. The brief was a complete identity from scratch, one that signalled genuine boutique quality while staying accessible, across bottle, boutique, and online store.
- Brand Identity
- Packaging
- Social Media
- Website (WooCommerce)
The brief
What needed solving.
Problem
Nassim came to me with nothing on paper but a clear idea: bring luxury-inspired fragrance to Adelaide without the luxury markup. No name treatment, no system, no store, just the ambition.
Challenge
The market is full of pseudo-luxury shortcuts, gold foil and borrowed script. Nassim had to read as genuinely premium at a $60 price point, hand-filled and small-batch, and hold up across a 200+ scent range.
The approach
How I solved it.
- 01
Positioning
Accessible luxury, not imitation.
- 02
Identity
Wordmark, colour, and pattern system.
- 03
Packaging
Labels and presentation across the range.
- 04
Retail & web
Elizabeth City Centre presence and a WooCommerce store.
Impact
What it added up to.
Established and trading in Adelaide
Scents the brand system scales across
Expansion model now in development
Gallery
The work.
