NassimPerfumes
Luxury-inspired fragrance, built to feel like the real thing, at an honest price.
Client
Nassim Perfumes
Year
2020
Role
Brand Designer & Developer
Timeline
Ongoing
The Project
Luxury-inspiredfragrance,builttofeelliketherealthing,atanhonestprice.
Overview
Nassim is a family fragrance house with roots in the Middle East going back to the 1990s. The brief was a complete identity from scratch, one that signalled genuine boutique quality while staying accessible, across bottle, boutique, and online store.
Client
Nassim Perfumes
Timeline
Ongoing
Role
Brand Designer & Developer
Services
The Problem
WhereIstarted.
Nassim came to me with nothing on paper but a clear idea: bring luxury-inspired fragrance to Adelaide without the luxury markup. No name treatment, no system, no store, just the ambition.
The Challenge
Wheretherealworkbegan.
The market is full of pseudo-luxury shortcuts, gold foil and borrowed script. Nassim had to read as genuinely premium at a $60 price point, hand-filled and small-batch, and hold up across a 200+ scent range.
Branding
The Approach
HowIsolvedit.
Positioning
Step 1 / 4
Accessible luxury, not imitation.
Impact
Whatitaddedupto.
Established and trading in Adelaide
Scents the brand system scales across
Expansion model now in development
