Magma
One mark, three meanings, the name, the source, and the growth.
Client
Magma (Turkey)
Year
2020
Role
Brand Designer
Timeline
3 weeks
The Project
Onemark,threemeanings,thename,thesource,andthegrowth.
Overview
Magma is a Turkey-based agency specialising in mobile apps and web development, offering consultancy to startups and promising to build their success stories through technology. They needed an identity that captured that energy and momentum.
Client
Magma (Turkey)
Timeline
3 weeks
Role
Brand Designer
Services
The Idea
I built the mark on the name itself. Magma is the molten material all igneous rock forms from, so I used the colours of magma and fire, and shaped the first letter "M" into a volcano, the place magma rises from. The same form doubles as a business growth curve climbing upward, a nod to the success Magma creates for clients through the apps and sites it builds. One mark, three meanings stacked: the name, the source, and the growth.
Branding
