Magma

Client

Magma (Turkey)

Year

2020

Role

Brand Designer

Timeline

3 weeks

Overview

I built the mark on the name itself. Magma is the molten material all igneous rock forms from, so I used the colours of magma and fire, and shaped the first letter "M" into a volcano, the place magma rises from. The same form doubles as a business growth curve climbing upward, a nod to the success Magma creates for clients through the apps and sites it builds. One mark, three meanings stacked: the name, the source, and the growth.

• Brand Identity
• Business Card