BrandingOptech, Design & Software · 2019
Optech
Optic + Technology, fused into one clean wordmark.
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Client
Optech, Design & Software
Year
2019
Role
Brand Designer · Naming
Timeline
—
Final Delivery
The Project
Optic+Technology,fusedintoonecleanwordmark.
Overview
Optech merges optic and technology into one tight, ownable word for a design and software company. I named it, and the identity keeps that promise of clarity.
Client
Optech, Design & Software
Timeline
—
Role
Brand Designer · Naming
Services
Brand Identity
Naming
The Idea
A lowercase wordmark in soft geometric letterforms, set in white on a confident royal blue. No ornament, no symbol it doesn't need: just a precise, modern mark that feels as clean and technical as the name suggests.
Branding
