SixtySix
Two flexed arms, a hidden lotus, strength and serenity in one mark.
Client
Sixty Six, Gym, Spa & Wellness Center
Year
2024
Role
Brand Designer
Timeline
—
The Project
Twoflexedarms,ahiddenlotus,strengthandserenityinonemark.
Overview
Sixty Six is a luxury gym and spa centre, and the name is about balance, equilibrium between physical fitness and mental well-being. I built that duality into a single mark.
Client
Sixty Six, Gym, Spa & Wellness Center
Timeline
—
Role
Brand Designer
Services
The Idea
Two muscular flexing arms each form the number 6; together they read as "66", Sixty Six, carrying the gym. The negative space they cradle between them forms a lotus flower, the symbol of the spa and wellness side. Strength and serenity, body and mind, held in one icon.
Branding
