ZawajWay
A single Z that holds a heart and a path, the way to marriage.
Client
Zawaj Way, marriage app
Year
2024
Role
Brand Designer
Timeline
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The Project
AsingleZthatholdsaheartandapath,thewaytomarriage.
Overview
Zawaj means marriage, and the name promises a "way", a path toward it. The brand and icon were delivered; the product itself is yet to launch.
Client
Zawaj Way, marriage app
Timeline
—
Role
Brand Designer
Services
The Idea
I folded all three ideas into one elegant Z monogram: the letter Z for Zawaj, a heart for marriage formed in the curve of its strokes, and a flowing path in the calligraphic tail for the "way". A soft, romantic mark that works as cleanly on an app icon as it does in the full lockup, one letter carrying the whole promise of the brand.
Branding
